The LA South Chamber of Commerce came to us with need for a new logo that could be more legible but still have the essence of previous logo. As chamber started growing they realized logo was barely legible at small sizes when they would sponsor other events.
Our solution was to offer a font that had organic humanist type that would not be too thick to not muddle when view at a small scale. The color also had a slight change to a darker blue, a symbol of maturing, business and seriousness.
