Marketing Campaign for Voices Neighborhood Council in Los Angeles.
Showing neighborhood pride bringing back positive into a South Los Angeles neighborhood used to receiving negative media.
Campaign depicts the Latin American heritage of neighborhood (consisting of 70% latino) with papel picado reference of border and graphics icons. 4 bottom icons reference uniqueness of neighborhood: the heart – being geographically the center of a lot of changes to area, the House – sweet home and craftsman home style of area. Jazz Musician – reference the great history of Jazz and the African American community to area. The hands shaking – the great camaraderie and friendliness of the people.