The Key to Successful Marketing Begins with a Solid Strategy
Through collaborative efforts, we develop strategies that combine creative planning, technology and data. Ideas that demand a response, that invite the next step, take on a life of their own, become self-financing, self-perpetuating, get picked up, passed on.
A marketing strategy is essential in order to minimize loses and keep the focus of the organization/company.
Our 5 Step Strategy
1. Goals
The most important role of a sustainable marketing strategy is to set clear goals, tasks, and objectives. Our first step is to make sure these are established with our client. Our strategy will coordinate associates, partners, employees towards a common goal that a business aims to achieve.
Common Goals Include:
- Increase traffic to website
- Sell this or that product
- Reach a specific demographic or population
- Expand to other markets
- Increase market share
We will segment larger goals into smaller goals with step by step instructions on what to do. It will draw the guidelines of actions needed to undertake to successfully accomplish each task.
2. Audit
Our next step is to find out where the organization currently stands. It will let us know if there is anything not aligned with the business goals/vision that will need to be addressed before beginning any new marketing.
Our audit includes, current customer persona, mission/vision statement, brand, website, social media platforms, other collateral print, existing advertisement, and current marketing strategy if available.
This step also includes Market Research and formulating SWOT Analysis, Porter’s 5 Force Analysis, and 7P Marketing Mix.
3. Strategy
With the foundational work completed we are now ready to create the Marketing Strategy. Depending on goals, budget and timeframe, we will look into the following channels:
- Content Marketing
- Social Media
- SEM
- SEO
- TV
- Radio
- Outdoor
- Presentation Materials
- Public Relations
- Events Opportunities
- Sponsorship Opportunities
4. Implementation
This step involves creating assets and implementing the Marketing Strategy.
- Develop a Marketing Campaign(s)
- Implement KPI’s (Key Performance Indicators)
5. Review
The last includes peridically review. Businesses are not static, and a Marketing Strategy plan should not be static. Things will change during campaigns and marketing strategy will need to adjust accordingly in order to achieve Goals by DUE DATE.
Review Includes Following:
- Review of Strategy
- Review Costs
- Review Sales
- Monitor Promotions and Campaigns