LinkedIn used to be something I’d update now and then, mostly when a job changed or someone asked for a recommendation. But over the last couple of years, it’s become one of the most important tools I use to grow my business, connect with people I care about, and show up as a leader in the work I believe in.
When I made a few simple shifts—like updating my profile to reflect what I actually do today, sharing more of my ideas consistently, and being intentional with my connections—I started seeing real results. I’m talking about invitations to speak, referrals from peers, and new client leads who came in already aligned with how we work at 907K Marketing.
It’s not complicated, but it does take showing up. Here’s how to start.
1. Make Your Profile Tell a Real Story
Think of your profile as your introduction before you ever hop on a call. If it still reads like a job application, it’s time for a rewrite. I updated mine to reflect what I do today as a marketing strategist and Fractional CMO, not just a history of past roles. I made sure people could see who I help, how I help, and why it matters.
I also made sure my personality came through. You want someone to read your profile and think, “I get what this person is about.”
2. Post What You Actually Care About
I don’t post just to stay in the feed—I post when I have something to say. Sometimes it’s about a project we’re working on. Other times it’s about a challenge I see business owners facing. And every now and then, it’s something more personal.
You don’t need a content calendar to be visible. You need a point of view and a willingness to share. Even short posts about what you’re learning or what’s working in your world can open the door to connection.
3. Build Real Relationships (Not Just Numbers)
When I reach out or connect with someone new, I try to do it with intention. I’ve had great conversations come from a simple, personal message. Not a pitch—just a human hello.
I’ve also reconnected with people I hadn’t spoken to in years, simply by engaging with their posts or responding to something thoughtful they shared. LinkedIn isn’t magic. It’s just a tool. The magic is in how you use it.
4. Stay Consistent
The biggest shift I’ve seen came from showing up consistently—not constantly, but regularly enough that people start to remember what I do and how I think. That’s when leadership opportunities started coming my way—because people could see me doing the work, not just talking about it.
If you’re ready to use LinkedIn—and your entire marketing presence—to grow with clarity and purpose, let’s talk. We help businesses build strategies that actually fit who they are.
👉 Book your free 30-minute consultation here
Let’s build something grande together—with intention, with corazón, and with ganas.