Website Audit- Every 3 or 30

Website Audit

Performing regular website audits should be part of your regular business maintenance. The same way
you do an oil change every 3,000 miles or 3 months. 

A complete website audit involves a comprehensive review of your website’s performance, content, and its overall health. By conducting regular audits, you can identify areas for improvement, better user experience and search engine optimization (SEO). 

So what is involved in a Website audit? Every agency has their method but, here is the 12 step Audit we use at 907K Marketing and we recommend our clients to go through these steps on a quarterly basis (Every 3 months or 30% change in business; whichever comes first):

1. Define Your Goals:

 Before diving into the audit, clarify your objectives. Are you looking to improve user experience, increase your ranking on certain keywords, improve traffic from a certain segment, or identify and fix technical issues? Understanding your goals will guide your audit process and prioritize tasks.

2. Check Website Performance:

 Check your website’s loading speed, slow load times can negatively impact user experience and SEO. You can use tools such as Google PageSpeed Insights or GTmetrix to identify performance bottlenecks and receive suggestions for improvement.

3. Check Mobile Responsiveness:

Nowadays, most of your traffic will come from mobile devices. Ensure your website is mobile-friendly. Google prioritizes mobile-friendly sites in search results, making mobile responsiveness a critical aspect of your website audit.

4. SEO Analysis:

Evaluate your website’s SEO performance. Conduct keyword research to ensure your content aligns with relevant search terms. Check meta titles, descriptions, header tags, and alt attributes to optimize on-page SEO. Use tools such as Google Analytics and Google Search Console to gain insights into your site’s performance on search engines.

5. Content Review:

Assess the quality and relevance of your website content. Identify outdated information, broken links, and duplicate content. Ensure that your content is engaging, informative, and aligns with your target audience’s interests.

6. User Experience (UX):

Evaluate the overall user experience on your website. Check navigation, menu structures, and the intuitiveness of your site’s layout. User-friendly websites tend to retain visitors and encourage them to explore further.

7. Security Check:

 Verify the security of your website by checking for its SSL certification. A secure website is crucial for user trust, and search engines prioritize secure sites in their rankings. Check and update your website’s plugins, themes, and core files to patch potential security vulnerabilities. Change your admin password. If you have user accounts consider a 2 way factor authentication to increase security to your users.

8. Accessibility Audit:

Ensure your website is accessible to users with disabilities. Conduct an audit to check if your site adheres to accessibility standards such as the Web Content Accessibility Guidelines (WCAG). This includes providing alternative text for images, creating readable content, subtitle option to any video and ensuring proper heading structures.

9. Social Media Integration:

Review the integration of social media elements confirms that your social media profiles are easily accessible from your site. Check the info on social media profiles and don’t forget your Google My Business profile to match what you have on your website. All contact info should be the same. Google will give negative ranking if there’s a mismatch.

10. Analytics and Reporting:

Review website analytics tools such as Google Analytics and heat map tools. Review custom reports; make sure connection is functioning, that all data is coming in and that data being measured is aligned to the goals identified in the beginning.

11. Backlink Analysis:

Evaluate your website’s backlink profile. High-quality backlinks contribute to better SEO rankings. Identify and disallow any spam or irrelevant backlinks that may negatively impact your site’s credibility.

12. Competitor Analysis:

 Compare your website to competitors in your industry. Analyze their strengths and weaknesses to identify areas where you can outperform or differentiate yourself.

At 907K Marketing an website audit is a requirement before doing any campaigns and one of the first things we do to our clients enrolled in the Let’s Get Down to Business program. Please reach out if you would like assistance on your website audit.