Work Smarter with Slack

Work Smarter with Slack

Slack: Team, Client, Partner Collaboration

Slack is our  preferred method of communication for us at 907K Marketing and a required use if you register to our  Let’s Get Down to Business program. We have found Slack to be efficient, user friendly and productive tool to check progress, request changes and have a team or client discussion. Hopefully after reading this article you can start implementing it to your organization as well. It definitely beats email. 

What is Slack

Slack is a cloud-based team communication and collaboration platform that offers functions such as text messaging, file and media sharing, voice and video calls, and group chat for team collaboration. Slack comes as freemium and paid subscription options and it was developed by Slack Technologies, acquired by Salesforce in 2021. 

Main uses of Slack include

1. Team Communication: Real-time messaging, send direct messages to team members, create channels for specific projects, and share files effortlessly. Perfect for remote collaboration. Slack serves as a virtual office where teams can collaborate regardless of geographical locations. Video calls, voice messages, and file sharing features enhance remote collaboration, promoting a sense of connectivity among team members. 

2. Integration Hub: One of Slack’s standout features is its ability to integrate with  third-party apps and services. This integration hub allows teams to connect tools like Google Drive, Trello, and Asana directly to their Slack workspace, consolidating information and reducing the need to switch between different platforms.

3. Project Management: Slack’s channels and direct messaging features make it an effective tool for project management. Teams can organize discussions within channels dedicated to specific projects, share updates, and keep everyone informed about the progress of tasks. The ability to pin important messages ensures that crucial information remains easily accessible.

4. Workflow Builder and Automation: No technical skills? No problem. With Workflow Builder, anyone can build automated processes with drag-and-drop simplicity. Users can design custom workflows tailored to their organization’s unique needs, automating repetitive tasks and reducing manual effort. Integrating AI elements further augments this automation, allowing for intelligent decision-making within workflows. 

Cons and Limitations of Slack:

1 Cost: While Slack offers a free version, advanced features and larger storage capacities come with a cost, which may be a deterrent for smaller organizations.

2. Potential for Information Overload: The constant flow of messages and notifications can lead to information overload if not managed correctly can make it a challenge for users.

How to get started

1. Sign Up and Set Up Your Workspace:

To get started you can either visit the Slack website or download the app from your app store. Once you’ve signed in, you can set up or join an existing workspace. A workspace is essentially the organization’s hub on Slack. Create a workspace name, invite team members, and customize your preferences. You can have multiple workspaces which is perfect if you are part of several organizations. 

2. Join or Create Channels:

Channels live in your workspace and are a key feature in Slack, allowing you to organize conversations based on projects, teams, or topics. Join existing channels by clicking on “Channels” in the sidebar and selecting “Browse Channels.” Or create your own channel by clicking the “+” button next to “Channels” and choosing “Create a Channel.”

3. Send Messages and Mention Team Members:

Start a conversation by typing in the message box at the bottom. You can use the “@” symbol followed by a team member’s name to mention them, ensuring they receive a notification. Slack also supports emojis and formatting options, allowing you to express yourself and make your messages clear and engaging.

4. Share Files and Collaborate:

Slack simplifies file sharing. Click on the “+” button below the message box, select a file, and share it with your team. You can also integrate other apps like Google Drive or Dropbox for seamless collaboration. To collaborate on documents in real-time, use Slack’s integrations with Google Docs or Microsoft Office.

5. Utilize Direct Messages:

For private conversations, use direct messages. Click on a team member’s name in the left sidebar. Direct messages are perfect for quick queries, personal discussions, or anything that doesn’t require a group conversation.

6. Set Notifications:

Click on your workspace name in the top-left corner, select “Preferences,” then “Notifications.” Here, you can choose how and when you receive notifications, ensuring you stay informed without feeling overwhelmed.

7. Explore Advanced Features:

Slack offers advanced features to enhance your experience. Pin important messages to keep them easily accessible, create reminders, view automations and explore integrations with third-party apps. Experiment with these features gradually to discover how they can boost your productivity.

8. Customize Your Profile:

Personalize your Slack profile by clicking on your profile picture in the top-right corner. Add a profile picture, update your status, and customize your display name. This makes it easier for your team to recognize and connect with you.

9. Use the Slackbot:

If you ever get stuck or have questions, Slackbot is here to help. Type “/help” in any conversation with Slackbot to access a list of useful commands and tips.

As you become more comfortable, explore additional features to tailor Slack to your team’s specific needs, making it an indispensable tool for streamlined communication and collaboration. If you need additional help; please check this tutorial on YouTube:


In conclusion, Slack has become a cornerstone in modern team remote communication & collaboration. Its best uses include facilitating team communication, serving as an integration hub, supporting project management, and enhancing remote collaboration. However, Slack should be carefully weighed against the offerings of its competitors such as WhatsApp Business, Microsoft Teams and Discord to make an informed choice that aligns with the unique requirements of your organization.

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